maximum launch budget
R$ 1,500
Current base plan: R$ 500 for each core participant in the first campaign cycle.
Pre-launch · UNIFOR × Lider Projetos Partnership
LÍDER.CORE
The Engineering of Style
commercial proposal · lider.core
Launch proposal for the first Lider.Core campaign.
This block turns the collection into a real invitation document. It presents the mapped talent, the campaign logic, the launch budget and the current payment structure for the first drop.
core mapped talents
03 people
Core team mapped for invitation
optional casting
01 talent under review
Optional reserve model
Core team mapped for invitation
Fashion concept and fitting support
Mapped inviteUNIFOR fashion student (2/7), athlete and indication coming from steffmara. Positioned as the talent closest to concept development, fitting reading and dialogue with production.
Concept readingFittingCampus legitimacy
R$ 500 in the current phase
Fixed cachet for phase 1, with room to evolve into future paid styling and co-creation work in later drops.
- UNIFOR athlete profile adds discipline and campus credibility to the collection.
- Useful link between concept board, fittings and garment refinement.
Art direction and photography base
Mapped inviteStrongest visual direction among the mapped profiles and the person most aligned to photography, campaign taste and styling coherence for the launch.
Art directionPhotographyTaste curation
R$ 500 in the current phase
Fixed cachet for launch direction, with future upside in paid campaign direction, photography days and creative approvals.
- Her indication helped identify Iasmin and Raisa as potential extensions of the casting.
- Best fit for directing image language, mood and taste rather than forcing a model-only role.
Main male model and tech ambassador
Mapped invitePrimary male face of the campaign, UNIFOR athlete profile and computer science student. Positioned to represent both aesthetic appeal and the technical side of Lider.Core.
Main faceTech ambassadorAthlete profile
R$ 500 in the current phase
Fixed cachet for phase 1, plus a natural path toward future paid campaigns and formal service collaboration as his technical level grows.
- Acts as the central male face of the launch.
- Creates a strong bridge between fashion communication and software culture.
Optional reserve model
Optional female model for phase 2
Suggested by steffmara as an optional female model. Strong cultural production and fashion presence, but should only be activated if the budget expands or a sponsor underwrites the editorial.
Reserve castingCultural productionEditorial upscale
Not included in the current R$ 1,500 budget
Possible paid participation only in an expanded phase, after sponsor approval, pre-order traction or a larger campaign round.
- Useful as an upscale editorial option, not as a promised talent in the first budget cycle.
- Should remain a reserve path until cost and campaign need are re-evaluated.
Current budget composition
| Role | Talent | Budget | Current scope |
|---|---|---|---|
| Fashion concept and fitting support | Iasmin Uchoa | R$ 500 | Research, styling direction, fittings and alignment between look concept, Brazilian production and climate-aware fabrics. |
| Art direction and photography base | steffmara | R$ 500 | Campaign visual direction, photography language, styling coherence and creative approval before the first shoot. |
| Main male model and tech ambassador | Vinnie Lima | R$ 500 | Primary male face of the drop, campaign image capture and bridge between fashion, athletics and computer science culture. |
Engineering with style
Lider.Core turns technology into clothing people can wear.
A pre-collection of tees, utility pieces and accessories with a technical look, Brazilian production and a clearer commercial read.
pre-collection
on-demand 3D
Brazilian production
On-demand 3D preview
Would you like to preview the collection that will launch soon?
We keep the heavier preview on demand to preserve PageSpeed, battery life and mobile loading. Once you unlock this area, we load the full collection demos and fitting flows without cluttering the homepage.
The full experience is still available, but now it only kicks in when there is real visitor curiosity.
Dressed avatar, official cloth preview and a closer read of the real collection.
ACADEMIC PARTNERSHIP
Developed with UNIFOR designers
Every piece is being conceived with students and faculty from the Fashion Design program at the University of Fortaleza, combining Lider Projetos technical excellence with academic creativity.